Our Story

Itrvan Perfumes is inspired by the soul of Kannauj—the Perfume capital of India. Our journey began with a vision: to honor timeless attar traditions while making luxury fragrance experiences truly affordable. From the ancient streets of Kannauj to modern Indian homes, our perfumes blend heritage with new beginnings in every bottle.

Where Fragrance Is Heritage- Kannauj's artisans have mastered attar making for centuries, distilling rose, sandalwood, and rare botanicals with the legendary deg-bhapka method. We collaborate with these craftsmen, preserving generations of wisdom and ensuring every Itrvan fragrance is rich in authenticity and character.

Affordable Luxury, Modern Taste- Itrvan brings classic Indian aromas and global perfume icons together, creating accessible fragrances for those who dream big. From citrus freshness to deep oudh, each scent reflects meticulous blending and the promise of affordable elegance.

Crafting Legacies- Our mission is to make Indian scent heritage a part of everyday life. By marrying traditional skills with contemporary inspiration, Itrvan Perfumes celebrates the enduring spirit and stories of India, bottled for you to cherish and share.

Itrvan Perfumes isn’t just a brand—it’s a living story carried by every drop, every bottle, and every customer. Welcome to a world where your scent is your legacy.